Year
2025
Client
Sandy Willis
Category
AI powered
Product Duration
3 - 4 Weeks
Targeting high‑growth startups needing strategic board support and senior leaders looking for fractional or board roles, research uncovered key needs: faster access to vetted talent, better chemistry fit between founder and board, streamlined communication, and higher transparency in fees & selection. These insights shaped both the value proposition and the platform’s workflow.
A clean, modern interface leads with the “Build Better Boards” headline and clearly walks users through the four‑step matching process: define need → get curated shortlist → connect directly → hire. Visual design emphasises clarity, trust, and professionalism suitable for founder to executive relationships.

The Website is built to support a signup model, community building, role definition tools, AI‑matching and direct messaging. It integrates logic to vet candidates, generate shortlists, and display tiered role types (fractional, non exec, chair) with clear calls to action.


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